Know which data is public

Public website questions can usually be answered from public pages. Order status, account data, billing details, and private business records should require verification or backend rules.

Use protected workflow steps

Protected steps pause the conversation until the visitor is verified. Verification can use email OTP, signed sessions, or another method based on the product implementation.

Control integrations

Only send chatbot data to approved destinations. CRM, Slack, email, sheets, and webhook/API endpoints should be reviewed for business purpose and access control.

Write clear policies

Privacy, terms, and refund pages should explain chatbot data, lead records, transcripts, integrations, retention, deletion, and support contact paths.

Test before launch

Deployment should include content review, workflow testing, domain restrictions, integration checks, and security review for protected data flows.

How CallVert fits

CallVert combines website knowledge, two-way AI communication, lead capture, workflow automation, integrations, and deployment controls so your website can answer questions and create useful business outcomes.